Norgine education module – Movicol
I had the opportunity to design and develop an e-learning module for Norgine to promote their brand new product, Movicol. Although the module was text-heavy, I effectively used infographics to present the content in an optimized way, making it more engaging for users.
To ensure maximum engagement, I used gray and full-color product images to help users identify which product they had seen. I also created conditional actions, forcing users to click all three products before they could progress to the next slide. I also customized the accordion section to make it more engaging.
To achieve this, I used Show/Hide actions, which gave me ample space to customize the content. While creating the accordion animation using Adobe Captivate, I encountered several restrictions, but I overcame this challenge by using Show/Hide actions instead.
Overall, the module was well-received by Norgine and became an integral part of their marketing strategy for Movicol. The interactive and engaging design successfully captured the users’ attention, enhancing their experience and understanding of the product.