As the designer of Kcrown’s product catalog and related promotional materials for The National Cleaning and Hygiene Expo in 2012, I aimed to effectively communicate the company’s eco-friendly concept through the use of nature-inspired imagery. By incorporating trees, grass, and sky elements into the design, the catalog reflected Kcrown’s commitment to using eco-friendly materials in its production processes. The catalog was organized into 5 categories, featuring over 100 products, with category titles highlighted for ease of navigation.
In the Premium flyers, I employed a water theme to emphasize the hygiene concept. Using a light blue color scheme to reflect the water’s color, I depicted a water droplet falling over the Kcrown logo on the front cover to create a memorable impression of the brand. Meanwhile, the Green Choice Flyer highlighted the toilet paper products made from bamboo and sugarcane, important components of the eco-friendly materials used in their production.
Following the Expo, I designed a set of ads published in InClean Magazine’s March 2011 issue, which emphasized Kcrown’s eco-friendly and bamboo-based products. Utilizing a green color scheme to highlight these features, I included a visually appealing paper pattern background to tie in with the brand’s message.
Overall, my designs effectively communicated Kcrown’s eco-friendly values and unique product offerings, helping to raise brand awareness and generate a positive business impact.